Together, we can Improve your small business




I have helped hundreds of small businesses, startups and solopreneurs improve their business strategy, streamline marketing programs, plan communications and target their messaging. Let me help you solve your business planning and marketing puzzle.

Business Planning

Do you have a small business or solo gig idea, but don't know where to start to turn it into a reality?

I can help you put an action plan in place, define a checklist, and step you through the process of planning your business.


Do you need help prioritizing, organizing or understanding your opportunities?

I can help you develop a more effective marketing strategy and process, increasing time-to-market and decreasing sales friction.

Marketing Management

Do you have lots of marketing options but don't have time to keep track or manage them?

I can help with day-to-day project management, or setting up tools that will allow you to better track and manage your marketing efforts.

i have experience & proven


I bring 20 years of experience in marketing strategy and management in the online and technology industry, based on a background in Fortune 100 tech industry marketing, top-tier industry analyst firms, combined with extensive startup expertise.

In addition to a strong background in the online and tech industry, I bring hands-on experience from running my own e-commerce and online businesses in both B2B and B2C spaces.

my unique


I will apply my unique 7-step marketing strategy process to help you uncover the ideal value proposition and USP to grow your business.

  1. Know Your Market
  2. Use Segmentation to Focus Your Niche
  3. Profile Your Audience
  4. Find Ideal Customer Targets
  5. Target Pain Points & Needs
  6. Refine Messages
  7. Execute Communications Strategy



Marketing Project Management Office

Marketing Content



Messaging & Collateral



Excellent work. We’ll use you again in the future for marketing research needs. Thanks again!

Web Services Firm

I am absolutely delighted with your work delivered on this project. It was creative, intuitive and delivered with the absolute minimum of input from me. Perfect!

Colin Sheard

Thank you Joanna, your template is perfect for our project. 

Much value for money. Very co-operative.

Online Service Startup

looking for a


Please contact me!

Hackensack, NJ 07601

+1 (551) 236-3446

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